Short Code / SMS Solutions
A Short-Code is a 5 digit number, provided
by mobile telecom operators, on which an SMS (DATA) can be sent by
users of the mobile operators. Short codes are provided to
independent companies and all incoming SMS are forwarded to the
servers of these service providers.
Usage
- Used by advertising agencies, media companies, radio stations,
TV channels, marketing savvy companies, for campaigns, contests
etc.
- For lead generation, if backed by a campaign in print or
electronic media. Advertising agencies prefer to use it as the
response to their advertising campaign is measurable on parameters
like numbers, time, effectiveness etc.
Benefits
- Short codes have a high top of the mind recall as they are
relatively easy to remember.
- Combined with pull sms, marketing campaign can be automated,
personalized and analyzed.
- Large reach of marketing campaign due to high mobile
penetration
